Google bags the most influential brand award in India

Google has been ranked as the most influential brand in the country while Patanjali Ayurveda and Reliance Jio figure in the top ten, according to a study by global research firm Ipsos.

Google is followed by Microsoft and Facebook at the second and third places, respectively.

Patanjali and Reliance Jio have been ranked fourth and ninth, respectively, Ipsos said in its report of the most influential brands.
Others in the top ten are SBI (5th), Amazon (6), Samsung (7), Airtel (8) and Flipkart (10).

The Ipsos study, which evaluates over 100 brands across 21 countries, covered more than 1,000 Indians online to assess over 100 brands. The study involved 36,600 interviews.

Commenting on the development, Ipsos Public Affairs and Loyalty Executive Director Parijat Chakraborty said: “The Most Influential Brands are larger than life. They enhance our lives – make it better. We connect with them emotionally and cannot imagine our lives without them – they are influential.”