Facebook announced a separate platform for online video, called Watch. The feature, which will show up as a separate tab from the news feed in the Facebook app, will encourage users to subscribe to their favorite shows, see what their friends are watching, and find new shows that might match their interests.
The service looks similar to that of the YouTube, but the company says the focus will be on videos uploaded by Facebook users.
Watch will make Facebook more viable as a destination for video. Facebook’s video platform has at least one natural advantage over YouTube: the social network’s ability to connect you with friends and others who are watching the same thing.
The Facebook blog explains, Watch is personalized to help you discover new shows, organized around what your friends and communities are watching. For example, you’ll find sections like “Most Talked About,” which highlights shows that spark conversation, “What’s Making People Laugh,” which includes shows where many people have used the “Haha” reaction, and “What Friends Are Watching,” which helps you connect with friends about shows they too are following.